By Juliano Oliveira
State and local government will make available 30,000 travel vouchers worth $100 each for accommodation and tourism experiences in Brisbane and its surrounds.
As of Tuesday, 27 April, consumers will have 72 hours to enter the draw for the vouchers, with the successful recipients being notified by text and email. As part of the program, travellers have four weeks to make their bookings, from 6 May, for travel between 6 May and 13 July 2021.
It is a new attempt to reboot tourism in the region after the drastic tumble in the sector’s revenue on the back of the COVID-19 pandemic.
“From climbing the story bridge, to immersing yourself in an Indigenous cultural experience or going on an adventure in the Scenic Rim or on the bay – there’s something for everyone here in the southeast,” Premier Annastacia Palaszczuk said.
“Today’s announcement will support local jobs and give Queenslanders an even bigger incentive to holiday at home and support their mates.”
Brisbane Lord Mayor Adrian Schrinner has celebrated the possibility of driving the tourism sector up once more.
“This is your chance to experience Brisbane in way you may not have done before, whether it be walking the plank atop the Story Bridge, cruising the Brisbane river, venturing out on the beautiful Moreton Bay or discovering the city’s neighbouring regions,” Cr Schrinner said.
Ms Palaszczuk also revealed that a similar program on the Gold Coast and other regions might begin in the coming months.
“We’re also working closely with the tourism industry on the Gold Coast to develop a similar program that will help to boost revenue for operators in coming months.”
“And in coming weeks, you’ll see a further push to drive visitors to enjoy tourism experiences in Cairns and the Great Barrier Reef.”
Tourism Minister Stirling Hinchliffe said Brisbane’s $3 million expansion of the Holiday Dollars program would benefit hundreds of tourism operators in the Brisbane region.
“Extending the Holiday Dollars program to Brisbane could drive more than $19 million in visitor spending for the capital’s tourism industry.
For more information, visit Queensland.com/brisbaneholidaydollars.