By Georgia Parsonson
The Queensland Government is to roll out bonus holiday vouchers for customers in an attempt to bring back tourism in the region.
“Thirty-eight thousand extra Holiday Dollars vouchers will be released on the Gold Coast, Brisbane and in Cairns,” Premier Annastacia Palaszczuk said.
The Holiday Dollars scheme is targeted towards the support of local jobs, generating income for businesses, and ultimately contributing to Queensland’s economic recovery.
“Holiday Dollars vouchers are a big hit with tourism operators.
“They drive visitors right to their businesses, which in turn supports local communities.
“We want to see the industry’s economic recovery continue, and that’s what our Holiday Dollars program is specifically designed to achieve.”
According to Queensland’s Tourism Minister, Stirling Hinchliffe, the Holiday Dollars regime is helping locations that have lost significant numbers of visitors due to the pandemic.
“The closure of the international border during the pandemic has kept Queenslanders safe, but it’s blown a $6 billion hole in the State’s visitor economy,” he said.
“Holiday Dollars are encouraging Queenslanders to explore more of our own unique backyard.
Participants in the second draw will include Queenslanders who missed out during the first round, and there are 10000 vouchers to win.
Destination Gold Coast CEO Patricia O’Callaghan said the extra vouchers for the Gold Coast would be a lifeline to operators during what has been a particularly challenging time for the tourism industry.
“Operators need support more than ever, and this opportunity will provide a shot in the arm for tourism businesses doing it very tough,” Ms O’Callaghan said.
“We have listened to our industry and worked with the Queensland Government via Tourism and Events Queensland to respond quickly.
“It’s about Queenslanders backing Queenslanders, enjoying a getaway, playing on our beaches, exploring the rainforest hinterland, and our attractions and experiences on offer.”
Dreamworld CEO Greg Yong said that Dreamworld was incredibly supportive of the initiative.
“We love helping to create memories, and Queenslanders are sure to have an unforgettable Gold Coast experience with us,” Mr Yong said.
According to Member for Cairns and Assistant Tourism Minister Michael Healy, Holiday Dollars had generated $2 million for 130 tourism operators in Cairns.
“All up, we have 9,000 Holiday Dollars vouchers to deliver another much-needed boost for operators and our COVID-19 Economic Recovery Plan,” Mr Healy said.
“We’re targeting visitors as they step off the plane at Cairns Airport, but also encouraging locals to explore more of our wonderful backyard and continue supporting the tourism industry.”
“The Cairns Holiday Dollars have given domestic travellers an incentive to go out and do activities which has kept our staff engaged during the various lockdowns,” Mark Olsen, Tourism Tropical North Queensland Chief Executive Officer, said.
For more information about the Holiday Dollars initiative, go to: teq.queensland.com/holidaydollars