By Juliano Oliveira
The QUBE Effect is a mentoring program that provides professional development, promotional and live performance opportunities to emerging musicians in Brisbane.
Run by Brisbane City Council, the program also includes awards and prizes for participants. Applications for the 2022 edition are open until Monday, 4 October.
“Over the last six years, we’ve worked with more than 165 participants, and there’s no doubt The QUBE Effect has played a part in launching the music careers of some truly amazing Brisbane-based artists,” Lord Mayor Adrian Schrinner said.
“We’ve watched QUBE Effect alumni such as Sycco, Beddy Rays and Hope D go on to make triple j’s Hottest 100 and perform at some of the country’s largest music festivals.
“The program provides 24 local acts with a once-in-a-lifetime opportunity to work alongside music industry experts, produce their own music video and hone their live performance skills.
“We’re excited to once again begin the search for the next generation of The QUBE Effect superstars, with applications now open on Council’s website for 2022.”
Cr Schrinner highlights that there is more at stake within the QUBE Effect program besides initiating an artistic career.
“In 2021, winners received cash prizes, photography packages, paid live performances and the chance to play a support gig at a major live music venue,” he said.
“We’re delighted to have Moondust Merchants on board to deliver the program in 2022 and are looking forward to seeing the next round of musicians take part.”
2021 Best Overall Performance Award winner Evangie said The QUBE Effect had created new opportunities.
“The professional development sessions were so beneficial, and I gained some really insightful knowledge into the music industry. Of course, getting a music video made was pretty awesome too,” she said.
“As the winner of the Best Overall Performance Award, we’ll be performing at the Tivoli, which is an amazing opportunity.
“We also can’t wait to play Brisfest’s Street Serenades in September.
“To other artists thinking of applying for next year, I would say do it because it could be extremely beneficial to your career as a musician. There’s really nothing to lose by giving it a go.”